SLAKTHUSOMRÅDET
SUMMARY
Slakthusområdet is the old meatpacking district in Stockholm, with a great history of entrepreneurship, food and culture. In 2018 the Swedish real-estate developer Atrium-Ljungberg acquired a majority of the area and has begun its transformation to become a new destination for food, living and working experiences and to add a 24/7 creative part to the city. We have provided our services with cultural mapping and research to connect the past, present and future cultural dots, to create a broad, complementary and interesting urban culture scene.
ROLES
CULTURAL MAPPING
PROJECT MANAGEMENT
ACTIVATION PRODUCTION
STRATEGIC PLANNING
CHALLENGE
The acquiring of this huge area in Stockholm has been very much enabled due to Atrium Ljungbergs engagement and use of arts and culture to develop an adjacent area, Nobelberget in Sickla/ Nacka. As they have claimed a leading role in Sweden as the Real Estate developer using culture to motor their development, it is of outmost importance to keep leading the way on how to create truly sustainable and interesting areas, bold to stay on the longterm sustainable path and not to fall in to become less creative and victim of gentrification. Reaching the position they now have, being a developer contacted by almost everybody in the cultural sector, talking to everybody, grassroots to the biggest institutions, players with political and financial power, they have every opportunity to fulfill their visions.
INSIGHTS
Having the experiences as local artists and curator at Nobelberget since 2017 as well as cultural consultant to AL in various projects til today we have som key insights.
Everything is possible if one
a) have the right person at the right time to say “yes”.
b) ideas and visions have mandate to live through the entire process. From the earliest great ideations to local management.
c) have mandate from conduction to management.
As all eyes are on the previous areas developed as Nobelberget, pretty much a miniature model a couple of years “ahead” of Slakthusområdet, it will be challenging to keep exploring and delivering what was the initial intention - as the new apartments are being sold and can render great short-term profits, about 5% above market price thanks to the cultural development.
