KONSTJORD
SUMMARY
After years of co-ordinating cultural productions and arts at Nobelberget, Sickla, we were invited to propose new projects in the area by the Real estate developer, Atrium Ljungberg. Their wish was to keep the cultural and creative capital they had cultivated in the area. We examined the epicenter of the areas success and came to the conclusion that the best idea of all was to provide for the creativity to stay. We gathered creatives from the legacy of the area, and established an optimal physical space for creativity, Konstjord. A co-work for passionate creatives, a space prone to change and making it all reasonable by sharing assets, experience and knowledge.
ROLES
CULTURAL MAPPING
PROJECT MANAGEMENT
ACTIVATION PRODUCTION
STRATEGIC PLANNING
CHALLENGE
In our creative economy small meets big, free meets commercial and similar meets different. These meetings is our strength acknowledged by our community and what makes Konstjord successful. We are very much inspired by circular conversion and strive to always have at least three or more functions for any space or investment and by sharing night and day, free and commercial use, we maximize usage, share costs requires less and gives more. This model requires good data from our community as well as careful curation which is hard to systemize, document and scale. This is a challenging balance as we strive for diversity and change, never to be “one size fit all”-formated to make a sustainable new model that survives economically yet never infringes on the creativity.
INSIGHTS
Creating a small eco-system of creatives is a strong foundation for further developing on individual- as well as group level. A sharing economy and circular conversion is fairly limited due to structures in society regarding agreements, insurances and permits. Being creative is key. These are obstacles we can overcome and will keep on developing. Much more is to be done. Our own conviction of our “power by numbers”, works not only financially, it is even more apparent regarding our cultural value and asset to the local community.
